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| Guide to Maximize Ecommerce Sales |
According to Statista data, the eCommerce market size will reach up to $ 200 million by 2027. Well, the data clearly verifies the fact that eCommerce is flourishing at a fast pace by bringing huge business opportunities. The biggest reason is people’s growing propensity towards online shopping that lets them search and buy the product with an easy step and get their products delivered easily at their doorstep.
Meanwhile, every growing industry makes competition inevitable. eCommerce is not an exception. It’s fact that there is huge competition in the industry like eCommerce and those who newly entered into this industry need to struggle to make their business flourish due to the cut-throat competition.
Whether you already run an eCommerce business or seeking to start a new venture into this industry, you should always have a solid plan to deal with the competition. Let’s explore here a guide that can propel the growth of your eCommerce business with maximized revenue and ROI.
Tips to Make your eCommerce Business Thriving
1. Reduce Cart Abandon Rate
Many customers quite often add their selected products in the cart but they don’t take the final step of purchasing the products. They leave the cart even without purchasing the products. So, if the majority of your customers doing the same, it increases your cart abandon rate. And you need to remember that increasing the abandoned cart rate is not a good sign for your business.
So, you might be thinking about the best way to reduce the cart abandon rate. Well, the best way to deal with the reduced cart abandon rate is that never let your customers guess about the total cost when they buy your products. Instead, make sure your cart calculates the total cost automatically.
Besides, you can set a minimum threshold for free shipping, never let customers to make final shopping. Besides, you can also share, customer reviews, videos, product samples, etc. to encourage customers to purchase the products.
2. Enhance Page Speed
Online users never wait to happen anything and they expect everything should take place instantly. While visiting your eCommerce website, they generally expect your web page should load quickly.
They expect the video available on your website should buffer quickly to watch. Be it images appearance or purchasing, everything should take place quickly.
So, it’s your responsibility to match their expectation by increasing page speed of your online shopping store. And to do it in an effective way, you need to implement lots of things like text compression, use of CDN (Content Delivery Network), optimizing images, enable keep alive, reduce HTTP requests, etc.
3. Mobile eCommerce
The fact can’t be denied that mobile has become the most common device for doing multiple activities. At present, the majority of online users use their mobile devices for online shopping rather than their desktop. So, if your business strategy fails to lure them, you will certainly not gain much better outcomes.
To maximize your reach among mobile users and compel them to buy products, you need to use the mobile-compatible device to help users watch the video more comfortably. The next thing that you need to do is to make sure your website is fully compatible with different devices like tablets, smartwatches, etc. It’s crucial to have a separate theme and design for different devices that work in delivering a personalized experience to users and thus helps you in maximizing your conversion rate.
4. Develop an App
No matter how responsive and user-friendly your eCommerce website is, it will not cater to your target audience as an app. So, if you really seek to take your eCommerce business to the next level, you need to have an impeccable and functionality-enriched application.
Alternatively, you can go for a website leveraged HTM5 and is fully mobile-friendly, which has some kind of functionalities as an application. Laravel Framework for eCommerce Website Development can be another option in this arena. Meanwhile, developing an app is the right way of making your brand more credible while letting users do shopping hassle-free.5. Adopt Right Practices of SEO
In today’s highly competitive digital space, you need to have a full-proof search engine optimization plan for your website. Your website needs to easily appear in SERPs to get the attention of your customers, which maximizes its sales and conversion rate.
To organize SEO of your eCommerce website, you need to do multiple activities such as plan for content, plan for analytics, plan for website structure, creation of a sitemap, target featured snippet, find out pages that can rank higher, etc. Besides, you should also plan about various other things such as creating custom 404 pages, blog and creating a forum.
6. Conversion Analysis
Conversion analysis is another crucial way to thrive in your eCommerce business. It helps you in managing your campaign in a better way and helps you get outstanding end results. If you run PPC, you need to tailor it based on the way users interact with your Ad. Once you do it successfully, you can witness amazing results.
For heatmaps, you need to find out various page elements, including images, CTAs, search bars, and more. It is something that will definitely help you in making several changes on your website to improve user experience and also their happiness to fulfill the customer interaction.
7. Test Purchase Funnel
- Effectiveness of discount notification
- If the customers follow the same items that they save in the cart
- Weekly or monthly reminder about the wish list
- Testing live chat copy